Jasmine & Threads was founded in 2025 by Yasmeen Sayed, a passionate dreamer from Mumbai with an eye for style and a love for innovation. Growing up, Yasmeen was always fascinated by how fashion could transform not only how a woman looks, but also how she feels. She noticed that while there were countless brands selling women’s clothing, very few were breaking boundaries in how fashion is presented and experienced.

That’s when the idea of Jasmine & Threads was born — a brand that combines timeless women’s wear with the power of technology, showcasing every design on AI-powered models instead of real ones. Yasmeen wanted to challenge the norms of fashion display while keeping the spotlight purely on the dresses themselves.

From a small vision in Mumbai to a digital-first platform, Jasmine & Threads is a blend of Yasmeen’s creativity, determination, and belief that fashion is for everyone, everywhere.